DUBAI SHOPPING FESTIVAL’S STRATEGIC PARTNERS AND KEY SPONSORS COLLABORATE TO CEMENT DUBAI’S STATUS AS A GLOBAL RETAIL DESTINATION

 DUBAI SHOPPING FESTIVAL’S STRATEGIC PARTNERS AND KEY SPONSORS COLLABORATE TO CEMENT DUBAI’S STATUS AS A GLOBAL RETAIL DESTINATION

Dubai, United Arab Emirates, 3 January 2022: Dubai Festivals and Retail Establishment (DFRE) has joined forces with some of Dubai’s leading establishments to form strategic partnerships that support the successful delivery of the 27th edition of the Dubai Shopping Festival, running until 30 January 2022. Dubai Shopping Festival’s key strategic partners and sponsors will play a vital role in amplifying the city’s retail scene throughout the festival’s duration with a wide range of incredible deals, innovative events, world-class entertainment, and life-changing prizes. 

The 27th edition of the world’s longest running retail festival includes unique shopping and dining experiences, festive and New Year’s celebrations for the whole family, classic shows, mega raffles and incredible cash prizes and starting from 27 December 2021, daily surprises.

Commenting on the long-standing partnership between DFRE and its strategic partners and key sponsors, Ahmed Al Khaja, Chief Executive Officer, DFRE said: “Dubai Shopping Festival was launched to boost local businesses and has now grown into the an internationally acclaimed event that has successfully raised the profile of Dubai as one of the best places to live in, work in and visit with its huge breadth of experiences from shopping to leisure activities and entertainment.  This achievement would have not been possible without the strong cooperation between government and the private sector, and the unwavering commitment of our strategic partners and sponsors over the years”.

“We are truly grateful to our strategic partners and key sponsors for their ongoing support, and for providing the residents, citizens and visitors of Dubai with unique retail experiences, life-changing daily raffles and world-class entertainment” added Al Khaja.

Emaar

According to an Emaar Spokesperson: “Dubai Shopping Festival is a highlight in the emirate’s year-round calendar of diverse and attractive events and a key driver of tourism growth. Emaar Malls Management is thrilled to welcome residents and tourists to our world-class shopping destinations, and we are focused on creating a vibrant ambiance and experience for all.  Our goal is to further enhance the emirate’s position as a leading tourism destination by offering unforgettable and rewarding shopping experiences.”

Nakheel

Omar Khoory, Chief Assets Officer at Nakheel said: “Now in its 27th year, DSF is one of Dubai’s longest running shopping festivals and one of the most anticipated retail events in the region. Every year, this festival drives leading retailers in the city to find new and innovative ways to deliver shopping, leisure and entertainment to customers. At Nakheel, we are proud to extend our partnership with DFRE for this edition of DSF and look forward to welcoming visitors back for another exciting season of shopping and entertainment at some of our key destinations; Ibn Battuta Mall, The Pointe, Nakheel Mall and the new Souk Al Marfa.”

Al Futtaim

“We are proud to partner with the Dubai Festivals and Retail Establishment for the flagship event of the emirate’s ever-evolving retail calendar. Every year, tourists and residents alike look forward to Dubai Shopping Festival’s exceptional promotions and activities. Al-Futtaim Malls is committed to providing visitors with experiences that will add to their excitement, as we see a surge in footfall which consistently encourages us to work alongside our retailers to bring the best of DSF to eager shoppers.” Timothy G. Earnest, Group Director, Al-Futtaim Malls 

Mercato

Nisreen Boustani, PR and Corporate Communications Manager of Mercato and Town Centre commented “With Dubai open to all travellers and visitors from across the globe, Mercato is excited to welcome shoppers with an array of unique events, great deals and weekly valuable cash prizes to make this DSF unforgettable experience”. 

Dubai Shopping Malls Group

Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, commented: “We are pleased to return with our exciting mega raffle promotion for the 27thupcoming edition of the Dubai Shopping Festival. Our signature raffle has not only earned a reputation amongst residents but visitors as well. We welcome one and all to join us in our exciting promotion and take advantage of the cash rewards up for grabs”.

ENOC

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “Dubai Shopping Festival has always been one of our best opportunities to reward our loyal customers. In the 27th edition, we are happy to renew our participation with massive prizes and rewards. For the first time ever, I would like to announce that our customers will receive raffle coupons on fuel purchases, which allow more visitors and residents to have a lot of chances to enjoy and win with their families. Dubai has always been one of the best destinations that host the most important events and entertainment festivals in the Middle East and the world, and we are proud to be part of this annual festival.”

Emirates Airline

Adnan Kazim, Chief Commercial Officer Emirates Airline said: “Emirates is pleased to once again support the much-awaited Dubai Shopping Festival. DSF is one of the city’s anchor events that has played a key role in enhancing its position and appeal as a global shopping capital. We look forward to joining forces with our tourism industry partners to promote and offer a variety of experiences, cutting-edge retail and shopping concepts as well as a vibrant events scene, helping Dubai remain top of mind for travellers both now and in the future. We anticipate strong inbound travel demand for Dubai during DSF, as it takes place alongside Expo Dubai 2020 and a full gamut of other initiatives and activities, showcasing how dynamic and diverse our home city has become as it safely welcomes visitors from around the world.”

Dubai Holding asset Management

Fareed Abdelrahman, Managing Director of Retail Destinations – Dubai Holding Asset Management, said: “Dubai Shopping Festival (DSF) is a key event in the city’s vibrant calendar and cements the city’s position as a global hub for tourism and leisure. We are proud of our strategic partnership with Dubai Festivals and Retail Establishment (DFRE) and look forward to offering residents and visitors unforgettable experiences this season.”

He added: “Our diverse portfolio is an integral part of Dubai’s dynamic retail landscape and welcomes millions of people every year to enjoy our eclectic atmospheres and breadth of retail brands and iconic attractions. A great number of our leading destinations are offering visitors a whole host of promotions and original events, with Bluewaters line-up of massive fireworks and drones show, Al Seef’s DSF Market with a lively calendar centered around the act of ‘learning by doing’, and Souq Madinat Jumeirah’s festive celebrations.”

AWR Automotive

Michel Ayat, CEO of AWR Automotive, said: “With every subsequent edition of the Dubai Shopping Festival, the Emirate’s global position is made stronger as one of the world’s premier cities attracting people from all over the world. Arabian Automobiles has been a proud strategic partner since the festival’s inception, more so during this year’s edition that coincides with the launch of Expo 2020, generating further interest in the Emirate and the UAE as a whole. This year, we are celebrating with two incredible raffles, the INFINITI Mega Raffle and the Nissan Grand Raffle, through which we seek to increase happiness for our customers in the form of daily valuable cash prizes as well as the chance to experience the best of both brands via grand-prize car wins. We are grateful to the organisers of DSF, and look forward to a festival like no other.”

Dubai Gold & Jewellery Group

Tawhid Abdullah, Chairman, Dubai Gold & Jewellery Group, said: “We are pleased to announce the 2021-2022 DSF campaign. This campaign is a testimony to our commitment to enabling our customers to live life to the fullest by allowing them to win valuable prizes, while we continue to amplify Dubai’s position as the epicenter of top-notch Jewellery. We have witnessed an increase in demand for gold jewellery in the last couple of months and expect it to grow further after the launch of the big DSF raffle promotion, as shoppers want to increase their chances of winning by shopping during DSF. Like every year, our promotion will be one of the highlights of the Dubai Shopping Festival.”

Idealz

Jad Toubayly, Founder and CEO of Idealz said: “We are thrilled to join hands with DFRE again after a very successful DSF 2021 where we gave away over AED15 million in prizes to over 200 lucky winners. This year promises to be no different with amazing campaigns like the DSF Grand Prize, the DSF Mega Cash Prize and the Infiniti Mega Raffle. With the revival of travel and tourism, we are looking forward to making Dubai the ultimate shopping destination for shoppers from all over the world as we continue our exclusive partnership with DFRE for the years to come.”

Merex

Shahram Shamsaee, CEO, Merex Investment said: “The 27th edition of the Dubai Shopping Festival (DSF) will once again be a time for residents and tourists to come together and explore a season of endless entertainment and shopping extravaganza. As an operator of Dubai’s leading lifestyle destinations, we welcome this time to invite visitors to City Walk, The Beach and La Mer to explore the best of Dubai, as they enjoy the cool outdoors, elevated shopping experiences and unique entertainment performances”.

“City Walk will feature an exciting line-up of entertainment every weekend. Visitors to The Beach and La Mer will see the skies light up with celebratory fireworks, and experience award-winning acts and entertainment performances at the seaside destinations. We also look forward to hosting the ever-popular daily themed drone, light and sound shows once again at The Beach. Over the coming weeks, we are expecting a lot of visitors and invite everyone to enjoy our packed calendar of fun-filled activities”, he added.

Etisalat

Abdullah Salem Al Mana, General Manager, Dubai Region – Etisalat, said: “With the Dubai Shopping Festival well underway, Etisalat is proud of its long-standing collaboration with the Dubai Festivals and Retail Establishment. Coinciding with Expo 2020, the 27th edition of DSF continues to define Dubai as the must-visit retail and leisure destination for families around the world. As a strategic partner, we are thrilled that Etisalat Market Out of the Box (MOTB) is a big hit once again among visitors and residents and that our customers are enjoying our amazing deals on devices and accessories as well as our wide portfolio of services.  Etisalat looks forward to yet another successful festival as it continues to support Dubai’s long-term vision of becoming a leading tourism destination and commercial hub.”

RAKBANK

Peter England, CEO at RAKBANK, said: “RAKBANK is delighted to partner with Dubai Festivals and Retail Establishment (DFRE) and sponsor the upcoming Dubai Shopping Festival (DSF). We’ve been taking part in this shopping bonanza for years as it represents a key milestone in Dubai’s annual retail calendar and allows the public to take advantage of unique deals available across Dubai. As this will be the last big sale before the end of the year, there is no better time than now to enjoy the festivities by heading to the mall and taking advantage of the discounts available. With customers’ needs as the Bank’s main focus, we have opened the doors for new and exciting lifestyle rewards that they can benefit from. Cardholders can take advantage of the exclusive and wonderful opportunity of earning up to 10% cashback* on their mobile wallet spends during the upcoming DSF period”. 

Majid Al Futtaim Properties

Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties, said: “At Majid Al Futtaim, we take great pride in celebrating key calendar moments by rewarding our customers with fantastic offers and unique experiences. We are incredibly proud to be putting on an exceptional showcase of retail entertainment at Mall of the Emirates and City Centre Malls this Dubai Shopping Festival, including a Middle East first. We welcome all members of the community to our malls and invite them to join us in celebrating the most prominent shopping and entertainment event of the year as we continue to innovate the region’s retail industry.”

For more information, visit @StyledByDubai and @CelebrateDubai on social media channels and www.mydsf.ae.

Dubai’s malls, retail stores, key attractions, and the numerous events taking place under Dubai Shopping Festival are all continuing to adhere to stringent COVID-19 health and safety protocols issued by public health authorities, while taking all the necessary precautions to keep visitors and shoppers safe and at ease.

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