PANDORA REVEALS FIRST EVER ART COLLABORATION WITH KEITH HARING X PANDORA
The collection, launching Thursday, September 29th 2022, is inspired by Keith Haring’s pioneering principles of love for all and his iconic works of art. Haring’s unique artistic vision has been interpreted to create a unique collection of pieces that allow fans to hold their own piece of art history.
The collection, adorned with flashes of bright tones and mixed metals, emulates the bold lines and colour which once emblazoned NYC streets. Featuring 12 pieces – eight charms and charm bracelet, two rings, necklace and earrings – all inspired by the visionary’s symbolic works including the barking dog, angel baby and signature bold linear lines.
“Art should be something that liberates your soul, provokes your imagination and encourages people to go further.” – Keith Haring.
To celebrate the launch, Pandora’s campaign brings to life the buzz and bursts of creativity that permeated the 1980s downtown New York scene, which inspired Keith Haring’s signature pop art style. From burgeoning rappers, break-dancers, skateboarders, club-goers to basketballer players and bucket drummers, the Keith Haring x Pandora campaign encapsulates the infectious energy of the zeitgeist that shaped the artist’s most iconic works.
The campaign’s key focus is to highlight Keith Haring’s enduring influence on our culture and to celebrate his pioneering vision that art is for all, aligned with Pandora’s promise to create accessible jewellery that empowers everyone to express themselves in their own way.
Filippo Ficarelli and Francesco Terzo, Creative Directors of Pandora, comment, “When creating the collection, we did a sort of time travel, connecting directly with the philosophy of an artist that uses his art and vision for inclusion, building a culturally relevant, visual language that is so timeless that it arrives to us as a powerful voice. We imagine a dialogue with Keith Haring, together using jewelry as a canvas or “a wall” for sharing a language that we can all speak.”
The jewellery collection celebrates creativity, a sense of belonging to a vibrant urban subculture and the freedom of artistry.
Available worldwide online and in Pandora stores, for a limited time only from September 29 – November 29, 2022.
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