Paul & Shark appoints cricketer KL Rahul as its first global brand ambassador from India

A seamless blend of sport, style, and Italian luxury craftsmanship.

Italian luxury clothing brand Paul & Shark proudly announces its partnership with KL Rahul, one of India’s most accomplished cricketers. As the first-ever Indian athlete to be named a global ambassador for Paul & Shark, KL Rahul will embody the brand’s evolving vision of luxury, adventure and modern style.

This announcement, in partnership with RBL, marks a milestone moment, highlighting the strategic importance of the Indian market for Paul & Shark—a country with which the brand shares a longstanding relationship in both business and communication. Today, the brand proudly celebrates 15 years in India, with a presence across key cities.

KL Rahul joins the rank of the international sporting ambassadors of Paul & Shark. Rooted in a genuine affinity, this collaboration between Paul and Shark and KL Rahul is a contemporary, dynamic relationship that reflects shared values of sport, travel, and discovery. It is a bond that transcends style, celebrating a mutual passion for Italian craftsmanship, exceptional quality, and timeless design—the defining hallmarks of the brand. Deeply inspired by a love for the sea and outdoors, Paul & Shark has consistently blended elegance with innovation—creating technical and performance-driven clothing designed to be worn on every occasion. As a family-managed, generational business, the brand remains grounded in heritage while embracing the present and looking to the future, with a strong commitment to responsible practices and sustainability at its core.

The first chapter of this exclusive collaboration between Paul & Shark and KL Rahul was shot in the heart of Dubai, a vibrant, modern, and luxurious city, perfectly aligned with the essence of the partnership. The natural element of water, always central to Paul & Shark’s storytelling, frames the imagery and guides the entire narrative, a story deeply connected to the outdoors. Jashanmal Group is the franchise partner for Paul & Shark in the UAE and Kuwait.

The campaign featuring KL Rahul is live from May 2^nd2025, across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India—a key market in the brand’s international distribution network.

Paul & Shark CEO Andrea Dini

“Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”

KL Rahul

“Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”

Paul & Shark Spring/Summer 2025

The partnership launches with Rahul as the face of Paul & Shark’s Spring/Summer 2025 collection, celebrating the brand’s DNA—a love for the sea, a union of technical innovation and craftsmanship, and a balance between heritage and modernity.

The SS25 collection blends elegance and performance in a perfect narrative, with craftsmanship as the protagonist, alongside the brand’s iconic pairing of luxurious materials combined with new technologies. Silk, linen, and cashmere are masterfully combined with high-performance

treatments like the renowned Typhoon membrane.

In every piece of the SS25 collection, quality merges with functionality in a perfect balance of aesthetics and practicality.