Dubai DET hails TBWA\RAAD as ‘an example’ after Campaign Global Awards win
Dubai, UAE – 19 June 2025
For the first time ever, a Middle East agency has been named the Best Place to Work in the world. This milestone for Dubai was marked by TBWA\RAAD’s win at the 2025 Campaign Global Agency of the Year Awards in London, affirming that the most inspiring agency workplace on the planet is right here in the UAE
The Dubai Department of Economy and Tourism (DET) celebrated this recognition as a win for the emirate’s creative economy and a testament to Dubai’s rise as a global hub for talent, creativity, and innovation.
His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, part of the DET, extended his warmest congratulations to TBWA\RAAD, saying “this well-deserved award is a testament to the agency’s dedication to excellence within Dubai’s thriving creative landscape. As Dubai consolidates its position as a leading city for business and leisure, achievements like this underscore our commitment to fostering innovation and providing a platform for global impact. By creating a business-friendly environment, attracting and nurturing world-class talent, and promoting a culture of creativity, we are making Dubai the best city to visit, live, and work in. TBWA\RAAD stands as an example of a company that is both capitalising on Dubai’s enabling environment and contributing to its continued economic growth and success.”
Committed to reinforcing Dubai’s economic momentum and creative growth, TBWA\RAAD has already earned Great Place to Work® certification and been listed on Fast Company’s “Most Innovative Companies” and “Best Workplaces for Women”.
Reda Raad, Group CEO, TBWA\RAAD, said: “Dubai is where global ambition meets everyday possibility, and our Pirates prove it. Disruption® is more than a creative philosophy—it’s the foundation of our culture. When we invest first in people, we unlock ideas that move markets and mind-sets. Being named the Best Place to Work in the world is proof that we have built the most inspiring agency workplace on the planet, with the best Pirates. This win belongs to every one of them, and to Dubai, for fostering an environment where achievements like this are possible. Together, we’ll keep rewriting the rules of what an agency workplace can be.”
Building on this milestone, TBWA\RAAD will continue to raise the bar for agency culture – championing its people, nurturing innovation and exporting Dubai’s creative energy to the world.
