Kia Secures Prestigious Honours in 2025 IIHS Safety Awards

• Kia earns three 2025 IIHS TOP SAFETY PICK+ awards, including for the 2025 Kia K4, EV9, and Telluride under the institute’s most rigorous criteria to date.
• Kia demonstrates its innovation in advanced driver assistance systems (ADAS) and structural engineering by earning recognition for rear occupant safety and nighttime crash prevention.

Dubai, United Arab Emirates, July 8, 2025

Kia Corporation has once again raised the bar for automotive safety, earning recognition from the Insurance Institute for Highway Safety (IIHS) in its rigorous 2025 crash test evaluations.

Reaffirming its commitment to occupant protection and advanced vehicle engineering, three Kia models have received the prestigious 2025TOP SAFETY PICK+ (TSP+) designation, the highest possible safety rating awarded by the IIHS. The recognised models include the 2025 Kia K4 (built after January 2025), as well as the acclaimed 2025 Kia EV9 and  2025 Kia Telluride, all of which are specific to the U.S. market.[1]

Yaser Shabsogh, Vice President of Commercial Operations at Kia Middle East & Africa, commented: “At Kia, safety is a foundational pillar of our brand. Being recognised by the IIHS with three TOP SAFETY PICK+ awards under their most rigorous criteria to date is a strong validation of the work we’re doing. We’re continuously raising our safety standards by integrating advanced driver assistance systems (ADAS), reinforcing structural integrity, and subjecting our vehicles to stringent internal and external testing protocols. Whether it’s through enhanced protection for rear occupants or technologies that help prevent nighttime collisions, we remain focused on delivering real-world safety benefits to our customers.

“This recognition reinforces our role as a leading Sustainable Mobility Solutions Provider in automotive safety and reflects our commitment to protecting every passenger, in every journey.”

Kia continues to prioritise safety in its overall strategy through integrating advanced technology and stringent testing protocols, elevating safety benchmarks across its lineup.

The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organisation dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals. Its TSP and TSP+ ratings are widely cited in the North American auto industry by consumers, media and analysts alike.  

For more award information, visit www.iihs.org.

[1] Kia models available in the Middle East may differ from the U.S. models evaluated by the IIHS due to differences in regional safety requirements, equipment specifications, and homologation standards.