“Shubh The Supreme Tour | Dubai Takeover” Campaign Kicks Off Ahead of Coca-Cola Arena Concert

Skydive Dubai and DXB Live Sky-High Concert Tease Over Dubai.

Dubai, United Arab Emirates, September 2025

In the lead-up to his highly anticipated UAE debut at Coca-Cola Arena on 5 October, Punjabi-Canadian rapper Shubh has launched a digital campaign titled “Shubh The Supreme Tour | Dubai Takeover.” The multi-part promotional series aims to build momentum around his upcoming concert, which marks his first performance in the Middle East.

The campaign’s first episode was released this week, featuring a skydive sequence filmed in collaboration with Skydive Dubai. A team of professional skydivers, dressed in custom Shubh merchandise, performed a freefall over the city, enhanced by colored smoke trails to create a striking visual spectacle. The clip closes with a deliberate “static error disruption,” teasing further activations in the coming weeks.

Each installment in the Dubai Takeover series is expected to explore different creative formats and locations across the city, combining visual storytelling with campaign-driven rollouts. The series is being executed by Studio Majime Dubai, in collaboration with DXB Live and Headlines Festival.

Nitish Bansal, Head of Live Entertainment at DXB Live, said “The goal with this campaign is to go beyond traditional promotion and create moments that resonate with fans in a bold and memorable way. The first episode sets the tone for what’s to come.”

Sara Awwad, Founder & Creative Director of Studio Majime, commented, “Our creative direction for the takeover is rooted in Shubh’s story, his rise, his sound, and his connection with fans. The skydive sequence felt like the right metaphor to launch this journey.”

Vibhash Trivedi, Founder of VTR Hospitality & Events and the team behind Headlines Festival, added, “We’ve always aimed to bridge global talent with immersive storytelling. This collaboration with Shubh is in line with our mission to deliver culture-forward experiences in the region.”

With The Supreme Tour | Dubai Takeover now in motion, the weeks leading up to Shubh’s October performance will feature a series of creative activations designed to reflect the artist’s bold persona and growing global influence. As the campaign unfolds, fans can expect new episodes to reveal fresh perspectives on Dubai’s cultural backdrop, blending music, movement, and visual storytelling. The concert itself, set for 5 October 2025, is expected to draw thousands of fans from across the region and beyond.

Don’t just watch the skies—join the movement.

●        When – 5th October 2025

●        Where – Coca Cola Arena, Dubai

●        Timings- 8pm Onwards

Tickets –https://link.district.in/DSTRKT/ShubhDubaiArtist

https://coca-cola-arena.com/music/1363/shubh-the-supreme-tour