AJi Group launches ‘Yellow Lab,’ a digital-driven concept and creative unit to enhance design capabilities

A creative catalyst for conceptual innovation in architecture, Yellow Lab further strengthens AJi Group’s position as the region’s leading consultancy.

Yellow Lab will focus on advanced computational workflows and generative design tools to drive innovative design.

Strategic initiative focuses on concept design excellence, cutting-edge technology and creative experimentation.

Dubai, United Arab Emirates; October 20, 2025

AJi Group, the region’s premier architecture, engineering and construction management and project management consultancy group, has announced the launch of Yellow Lab, a specialized concept and creative unit that will catalyse conceptual innovation in architecture.

Operating through 13 offices across the MENA region with a professional team of 1,300 employees across 25 markets, AJi Group’s new initiative will raise the bar in design services by pioneering innovation at the earliest stages of design. It marks AJi’s strategic move to amplify its niche architectural capabilities by focusing on concept design excellence, cutting-edge technologies, and creative experimentation.

Yellow Lab is envisaged as a space where cutting edge thinking meets digital innovation. It will push boundaries of how the built environment is imagined and shaped by leveraging advanced computational workflows and generative design tools to explore smarter, more responsive solutions. By integrating these technologies early in the project lifecycle, the unit enhances design intelligence, improves project efficiency, and reinforces AJi’s commitment to transformative, future-forward design.

Eng. Hamzeh Awwad, CEO of AJi Group, said: “The launch of Yellow Lab is a testament to our continued investment in design excellence and innovation, to stay ahead of the trends that define the design and architectural sector. With digitalisation fast transforming the world, and the region focused on tapping the potential of next-era technologies, we believe it is important to scale up our solutions to drive innovation and present exceptional designs that meet the aspirations of our forward-looking clients. Yellow Lab further positions us as a pioneer in industry innovation, enabling us to provide exceptional architectural solutions.”

Arch. Ahmed Fares, Head of Yellow Lab, added: “Yellow Lab is a creative and technical catalyst within AJi, driving bold ideas and elevating the Group’s architectural language across regional and international markets. By drawing on advanced digital technology and limitless creativity, Yellow Lab will provide our teams with specialized resources and technologies to develop solutions that meet the evolving needs of our clients and communities. It reinforces our commitment to delivering cutting edge and pathbreaking architectural and engineering services.”

Yellow Lab will function as an internal design unit within AJi Group, focusing on concept development and creative solutions for architectural projects. The unit will integrate digital design technologies and computational methodologies to support the Group’s project portfolio and expand its design capabilities.

With over 60-year legacy in the industry, AJi Group delivers services through six verticals: Urban Environment, Wellness and Healthcare, Utilities and Environment, Mobility and Transportation, Eco-Futurism and Advisory and Solutions. With sustainability and innovation at its core, AJi Group specializes in developing sustainable communities where environmental, social and governance principles help build an inclusive future. The establishment of Yellow Lab aligns with these core values and the Group’s vision centered around three pillars: strengthening its legacy, nurturing talented professionals, and partnering in shaping the region’s future.