HONGQI Debuts the HONGQI GUOYA in Abu Dhabi, Introducing a New Era of Intelligent Ultra-Luxury Mobility

Abu Dhabi, UAE — 3 December 2025

HONGQI, China’s pioneering ultra-luxury marque since 1958, unveiled the HONGQI GUOYA in Abu Dhabi, showcasing the brand’s most advanced integration of intelligent systems, performance architecture, and craftsmanship innovation to date. Presented during HONGQI’s partnership activation at the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final, the launch highlighted the technological breakthroughs shaping the future of the Golden Sunflower series.

The event attracted international and regional media for a deep-dive into how HONGQI’s engineering and design teams redefined the relationship between high technology and ultra-luxury refinement. Through a combination of precise performance, immersive in-cabin technology, and advanced craftsmanship methods, the GUOYA stands as the brand’s most innovation-driven flagship yet.

During the press conference, Giles Taylor, Chief Designer and Vice President of Global Design at China FAW, outlined the model’s forward-focused development.

“HONGQI GUOYA represents a new chapter in Oriental ultra luxury. It carries the depth of Chinese cultural heritage while embracing a forward-looking global design spirit,” Taylor said. “Unveiling it in Abu Dhabi — a city at the forefront of innovation and design — amplifies its significance.”

A Technological Platform Built for the Next Generation of Luxury Drivers

Anchoring the GUOYA is HONGQI’s most refined powertrain to date — a self-developed V8 engine drawing on 67 years of engineering evolution. Designed for responsiveness and efficiency, it delivers:

• 430 kW of power
• 800 N·m of torque
• Ultra-fast reaction capabilities through a mid-mounted HOT-V twin-turbo system

This innovative turbo placement shortens airflow paths, enhances heat efficiency, and reduces lag, resulting in immediate acceleration and seamless power output suited for today’s performance-luxury expectations.

Lightweight structural elements and enhanced chassis tuning ensure stability and smoothness under all conditions — a hallmark of intelligent luxury engineering.

Innovation in Cabin Technology and Sensory Intelligence

Inside the GUOYA, innovation extends beyond function and becomes a sensory experience. With advanced interaction systems and cutting-edge audio engineering, the model transforms the cabin into an intelligent sanctuary.

Key interior technologies include:

• 4D seat–audio resonance, which converts musical frequencies into physical sensations
• A meticulously tuned 3,240-watt, 32-speaker audio system, developed with master musicians over 1,000 hours
• 24-way front and 22-way rear seat controls powered by adaptive algorithms for personalized comfort
• Intelligent massage, ventilation, and heating modes programmed for long-distance well-being

Even the artisanal details — lacquer finishes, cloisonné enamel, filigree work, and embroidery — are produced using refined techniques that blend traditional craftsmanship with precision technology.

Innovation becomes an aesthetic, not just a feature.

Design Intelligence with Purposeful Engineering

GUOYA’s exterior embodies a harmony between design expression and engineering logic. Every surface supports both visual identity and functional performance, creating a form that is as intelligent as it is beautiful.

Highlights include:

• A front composition influenced by the Hall of Supreme Harmony, engineered for airflow efficiency
• A 23.5° ornament positioned for aerodynamic balance and symbolic meaning
• Rear design elements that optimize flow separation for enhanced stability

This integration of symbolism and aerodynamics reflects HONGQI’s commitment to design that serves both cultural and technological purpose.

A Smart Ownership Model for the First 30 Global Visionaries

Aligned with HONGQI’s “Serene Assurance” philosophy, the first 30 GUOYA owners will receive a suite of lifetime support benefits:

• Lifetime warranty
• Lifetime roadside assistance
• Lifetime on-demand vehicle inspections
• Lifetime dedicated customer support

Advanced personalization options — such as hand-painted exterior detailing, two-tone finishes, curated embroidery, pure wool mats, and lacquer-crafted keys — allow each owner to tailor the GUOYA to their individual identity.

Setting a New Direction for Ultra-Luxury Innovation

HONGQI’s activation at the Mubadala Abu Dhabi Sail Grand Prix reflects its alignment with global platforms that value technology, innovation, and boundary-pushing performance. The GUOYA’s debut reinforces the brand’s vision to lead the future of intelligent luxury mobility.