Ajmal Perfumes Rebrands Itself as Ajmal Dubai, Celebrating the Scent of a City

Dubai, United Arab Emirates – 23^rd February 2026

A brand synonymous with heritage perfumery and oriental craftsmanship, Ajmal announces its evolution into Ajmal Dubai- a name that reflects its roots and deep connection to the city that shaped its identity.

Every great city leaves an impression- Paris with its romance, New York with its energy and Tokyo with its pulse. Dubai, however, is remembered for something more intimate: its scent.

More than a perfumery, Ajmal Dubai represents a brand inspired by its rich fragrance traditions. The rebrand reflects a renewed commitment to preserving oriental perfumery while envisioning a future shaped by both tradition and modern fragrance. Each creation is crafted by hands that understand what presence feels like, scents designed not only to be worn, but to be remembered.

Ajmal Dubai represents a shared vision. By carrying the name Ajmal Dubai, the brand embraces the spirit of the city that shaped its global journey. Dubai’s ambition, global outlook, and pursuit of excellence reflect the very values that define Ajmal. As the city continues to inspire the world with innovation and growth, Ajmal stands alongside it, driven by the same spirit of progress and global excellence.

For seven decades, Ajmal has been the custodian of that essence, not just by creating perfumes but capturing the signature of Dubai through its scent. This strategic rebranding by the multigenerational brand reassures its deep connection with Dubai – its culture, its people, and the fragrance legacy that the city carries across the world.

The new identity has been grounded on the campaign narrative of “Scent of a City,” which is a tribute to Dubai because of its traditional association of fragrance with personality. It celebrates everyday moments that bond generations through scent, from family homes to occasions marked by familiar fragrances.

Commenting on the rebrand, Abdulla Ajmal, CEO at Ajmal Group, stated: “Ajmal has always been rooted in the Middle East, and Dubai has played an integral role in shaping who we are today. With the establishment of Ajmal Dubai, we have decided to take a name that represents our heritage and our global presence.  The rebranding is a reaffirmation of our roots in the city and our presence across global markets.”

The new name and logo will be introduced across all brand touchpoints, including retail environments, communications, and digital platforms. The updated identity visually represents the brand’s connection to Dubai and its longstanding contribution to oriental perfumery.