It’s official! The Middle East’s first Primark store opens in The Avenues, Kuwait on Thursday 23 October 2025.

Alshaya Group are proud to announce the opening of our first Primark store in the Middle East on Thursday 23 October 2025. Located in the Grand Plaza, The Avenues, Kuwait, the flagship store will bring Primark’s great value fashion that doesn’t compromise on quality or style, setting the standard for affordable fashion and everyday essentials that are made to last.

With only one month to go, follow us here or at Primark.me on Instagram to keep up to date on the countdown to launch!