Hamidi Presents “Rituals of the Desert”.. An Ode to Arabian Heritage and the Art of Perfumery
Dubai, UAE, 28 October 2025
Under the vast golden sky of Al Qudra, Hamidi, the house of oriental luxury by Sterling Perfumes Industries LLC, unveils “Rituals of the Desert”, an immersive evening that transforms the dunes into a living celebration of scent, culture, and tradition.
Conceived as an ode to the spiritual and sensory roots of Arabian perfumery, the experience explores how ritual, fragrance, and hospitality intertwine to form the essence of identity. Guests journey through the desert as it comes alive with light, music, and aroma, a seamless blend of ancient heritage and modern refinement.
The evening unfolds in three symbolic chapters. Guests first enter through ivory-and-sand arches lined with brass lanterns and the fragrance of bakhoor, greeted with rosewater, Arabic coffee, and traditional delicacies, an embrace of timeless Arabian hospitality.
As dusk settles, the desert transforms into a luminous arena filled with rhythm and movement. Tanoura dancers, Khaleeji performers, and fire artists set the stage for a Michelin Bib Gourmand–awarded dinner by Al Khayma Heritage Restaurant, featuring an exquisite fusion of Emirati, Moroccan, and Arabian cuisine.
The night culminates within the Hamidi Lounge, where perfumery experts lead guests through “My Hamidi Ritual”, a guided oud ceremony that reveals the craftsmanship behind attars and incense, turning fragrance into an act of connection and reflection.
Every detail of “Rituals of the Desert” is designed to evoke a complete sensory journey. The event’s palette of ivory, gold sand, and amber glow mirrors the desert at sunset, while Arabic instruments merge with modern DJ fusion to create an evolving soundscape.
Bakhoor greets guests at the entrance, attar diffusers scent the air, and oud smoke anchors the evening, forming a fragrant thread that binds the experience together.
The Art of Ritual
Through this experience, Hamidi reimagines perfume as more than adornment, as a ritual that connects past and present, body and soul. “Rituals of the Desert” brings to life the brand’s devotion to purity, craftsmanship, and reverence.
