BoConcept in the UAE: The New Chapter
BoConcept officially opens Dubai Hills Mall flagship store, marking a new chapter for the brand in the UAE
Following a soft launch in November, BoConcept has officially opened its Dubai Hills Mall showroom, reinforcing the brand’s commitment to contemporary Danish design in the UAE
January 19th, Dubai, UAE — BoConcept, a renowned Danish furniture brand, has officially opened its Dubai Hills Mall showroom, following a successful soft launch in November and marking a key milestone for the brand under its new
ownership in the UAE.
Founded in Denmark in 1952, BoConcept is internationally recognised for its contemporary furniture and interior solutions rooted in Danish design principles of craftsmanship, functionality and timeless aesthetics. Today, the brand operates in more than 60 countries and has been part of the MiddleEast market for over two decades, serving design-minded homeowners and professionals across the region.
Located at Dubai Hills Mall, the showroom has been conceived as both a retail destination and a design-focused space. The interior presents a curated selection of BoConcept’s living, dining and home office collections, designed in collaboration with Karim Rashid, Oki Sato (nendo), Morten Georgsen, and Helena Christensen alongside dedicated zones that highlight the brand’s strength inmodularity, customisation and interior styling.
The official opening brought together members of the regional design, architecture, real estate and creative sectors for an evening that reflected BoConcept’s contemporary positioning.
Speaking at the opening, Jesper Christensen – Director of BoConcept
EMEA, commented: “This showroom represents an important step forward for BoConcept in the region. With new ownership and a renewed focus on growth, Dubai Hills Mall provides the ideal platform to present our design philosophy to an audience that values quality, flexibility and contemporary living.”
Julia Fadeeva – Managing Director of BoConcept UAE added: “At the heart of this new chapter is our team and the level of service we offer. The Dubai Hills Mall showroom is designed to support design-minded individuals and interior designers alike, providing personalised guidance, technical knowledge and flexible solutions that allow every project to be approached with confidence and creativity.”
With the official opening now complete, the Dubai Hills Mall showroom sets the direction for BoConcept’s next phase in the UAE, reinforcing its commitment to thoughtful design, service excellence and long-term growth in the region.
