Dubai Festival City Mall launches family outdoor market experience ‘On the Creek’

Dubai Festival City Mall launches family outdoor market experience ‘On the Creek’ featuring food, entertainment and a lot of fun! – The first chapter of the series, Market on the Creek, will run daily starting 6th January to 20th February coinciding with Dubai Shopping Festival and in partnership with DTCM – Visitors can experience pop-up stores of home grown products and brands, games and championships, playgrounds, big games and many more – The weekends will see live entertainment featuring bands, DJs, street performers and interactive workshops for children of all ages United Arab Emirates, Dubai, 18th January 2021: For the first time ever, in partnership with The Department of Tourism & Commerce Marketing (DTCM), Dubai Festival City Mall, part of Al-Futtaim Group is transforming its Festival Bay, the waterfront promenade from 6th January to 10th April to launch a series of ‘’On the Creek’’ outdoor experiential activations. The first chapter of the series, Market on the Creek, will run every day starting 6th January to 20th February. The Market on the Creek will focus on Bazaars, F&B, entertainment from home-grown talent, products and brands. Curated exclusively by home grown brands with extensive experience in luxury, high end and high street style products, Market on the Creek will feature pop up stores owned by UAE born and raised entrepreneurs. From fashion to beauty and wellness, health foods and nutrition, home décor and many other different categories, visitors will be able to discover deals on one-of-a-kind unique products in The Market Bazaar committed to supporting local start-ups. In addition to the market bazaar, visitors will be also be able to experience exhilarating activations and mouth-watering F&B across the six weeks. Inspired by the greatest K-Pop superstars, The Market K-Pop Fanzone is a unique installation and homage to a cultural phenomenon that has taken the world by storm. Visitors are

encouraged to come dressed in their favourite icon’s attire and share their images and videos on Instagram by using the activation Hashtag to win cool prizes. For those who would like to de-stress in a more artistic way, a designated area is created to let out your inner artist. The arts and crafts workshop area is definitely a must to experience for the little ones. 2020 has taught us a lot! There are some untold inspirational stories that Dubai residents can share on The Message Wall and read about other’s incredible learnings and experiences. If you love Games, this may be your chance to shine. Participate in Jenga, Checkers and Tic Tac Toe and challenge your family or friends. The activities are open for all age groups. With strict precautionary measures in place to ensure safety of its customers, Dubai Festival City Mall is the safest place to be in this winter. Over the next three months, Dubai Festival City Mall’s On the Creek series will be bring a range of activities such as live entertainment featuring bands, DJs, street performers and interactive workshops for children of all ages will entice visitors to come join the fun with family and friends and relish the cool weather in the city. Speaking ahead of the opening, Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls said: ‘As ever, our focus at Dubai Festival City Mall is to provide our shoppers with exceptional experiences every day. We are thrilled to be partnering with DTCM once again to transform our waterfront area in Dubai Festival City Mall into a world-class destination offering dynamic experiences to our visitors. The ‘On the Creek’ series is a first of many such experiences that we hope will kick off the new year in style. Stayed tune for more fun announcements from the Creek!’’