FIRST-EVER ‘DUBAI HOLOGRAM UNIVERSE’ TO BE LAUNCHED ON 30 JANUARY

• ‘Dubai Hologram Universe’ is a collaboration between Dubai Festivals and Retail Establishment and New Dimension Productions
• Concept will feature full calendar year of state-of-art hologram shows and live entertainment
• Al Habtoor City Theatre will host the ‘Dubai Hologram Universe’ shows every Sunday

Dubai, 20 January, 2022: Dubai Festivals and Retail Establishment (DFRE)in collaboration with New Dimension Productions (NDP), a leading motion picture and hologram entertainment production agency, will launch the world’s first ‘Dubai Hologram Universe’ at Al Habtoor City Theatre, home to its resident production, the famous long-running ‘La Perle’. The joint initiative by DFRE and NDP will feature state-of-the-art hologram concerts for legendary singers and musicians twice a week, complemented by spectacular live entertainment performances brought to life by Al Habtoor City Theatre awe-inspiring special effects, and will cater to various music genres of all ages throughout the year.

Produced by NDP, the first show will kick off during the last week of Dubai Shopping Festival on 30 January with an exquisite ‘Sawwah’ dubbed evening, in which hologram technology will bring Abdel Halim Hafez back to perform on stage accompanied by performers and musicians, with some of his most famous romantic songs, all set to dazzle the audience for 90 minutes.

Commenting on the launch, Ahmed Al Khaja, CEO of Dubai Festivals & Retail Establishment (DFRE) said: “We are delighted to partner with NDP in launching such an innovative initiative as the ‘Dubai Hologram Universe’ that will turn the spotlight on legendary music icons through hologram technology. Across our annual line-up of festivals and events, we have always created stimulating activations and experiences for residents and visitors to enjoy, and we are excited that the launch of the first ever ‘Dubai Hologram Universe’ series, is taking place just as the latest edition of Dubai Shopping Festival draws to a close, reaffirming Dubai’s position as a year-round international entertainment hub”.

Hasan M. Hina, Founder and Executive Producer & Director of NDP, said: “We are proud to announce our joint initiative with DFRE as ‘Dubai Hologram Universe’ marks the first step to achieving our long-term strategy to position Dubai as the capital of Hologram entertainment. We aim at producing this new form of breakthrough digital performances and make it available to the audience on weekly basis, with new and unique shows every month, hence creating unforgettable moments for them.”

Mohammed K. Al Habtoor, Vice Chairman and CEO of Al Habtoor Group, said: “As Dubai’s premiere entertainment destination, we at Al Habtoor City Theatre take pride in this creative collaboration with New Dimension Productions for Dubai Hologram Universe. For the last four years, Al Habtoor City Theatre – home to its resident production of La Perle – has shown unwavering commitment in being a leader in live entertainment and has enthralled tourists, business travelers, and residents.  By extending our show dates and times with Dubai Hologram Universe, we gladly open our doors to welcome a new wave of spectators seeking to uplift their theatrical experience.

With two creative powerhouses joining together, this collaboration continues to mark Dubai as the epicenter of unique world-class entertainment.”

Dubai Hologram Universe is the world’s first regular hologram series to focus on immersive digital entertainment. The Abdel Halim concert will be the centerpiece of the new concept’s series, which will also include gigs by the Diva Umm Kulthum, Warda Al-Jazairia, Frank Sinatra, and others, allowing the crowd to witness a landmark moment for the world’s entertainment industry.