Max Mara SS 22 – THE CUBE CAMELUXE

CAMELUXE: an important step towards fashion’s sustainable future.

The world demands that all of us address the challenges of sustainability and climate change. At the heart of Max Mara’s contribution is our latest innovative product: Max Mara The Cube (the integrated system of outerwear and accessories of the brand) with Cameluxe, an ultra-fine material used as insulation for a new generation of The Cube.

Arizona Muse is the star of the Spring Summer 2022 campaign supporting Max Mara The Cube with Cameluxe padding. The model and activist is the founder of DIRT, a foundation for the regeneration of Earth. She is passionately committed to raising awareness about fashion sustainability and its environmental impact.

The Max Mara The Cube with Cameluxe is an adaptable, high performance collection. Key pieces for Spring Summer 2022 include fully reversible, lightweight, zipped jackets, oversized parkas and boxy sweatshirts. The collection comes in a spectrum of colors that range from dazzling brights (sunny yellows, and oranges, bouganville, sky blue and green), to the classics (camel, navy and white). A range of zippered clutches, padded with Cameluxe, completes the look in complementary colors.

Camel hair fiber has been an intrinsic part of Max Mara’s brand DNA for seventy years. For decades, our iconic coats have been crafted from this luxurious and adaptable material.