NEW FASHION BRAND ‘SETTA’ LAUNCHES IN THE UAE

The world’s first exclusive jumpsuit brandlaunches Persona collection

Dubai, UAE; February 2022 – A brand-new fashion label SETTA has launched in the UAE. Inspired by its history, SETTA (pronounced ‘set-ta’, representing the Arabic translation of the number 6) is the first-ever brand to specialize in the reinvention of a classic function-meets-fashion piece: the jumpsuit.

Created with daring fabrics and with functionality in mind, the brand’s debut collection, labelled the ‘Persona Collection’, launches with six unique jumpsuits. Each transformative design was curated by talented artisans to accentuate physiques of all body types and sizes so wearers can powerfully stand out in a crowd. The objective of SETTA is not only to harmoniously intertwine fashion and femininity to create a beautiful garment but to also, in turn, allow its wearer to feel empowered in the design.

Focused on the consumer, SETTA has reworked the jumpsuit to provide functionality, style, and comfort to its wearer by creating modern variations of the classic jumpsuit silhouette. The garments from the Persona Collection are named after different women and inspired by the different characteristics of their namesake and personality. Each day-to-night transitional piece is a nod to its namesake’s inspiration and recognised for exceptional tailoring and modern design.

Join in the fun and embrace the versatility of playsuits, utility suits, one-pieces, jumpsuits, rompers, and overalls. While the ‘Sena Jumpsuit’ champions grace and beauty, the ‘Andrea Boilersuit’ stands for courage and bravery. Find a jumpsuit that reflects your own demeanour or simply take on the persona of any one of these striking pieces.

Championing innovation and creativity with empowerment in mind, SETTA’s statement piece, the ‘Amelia Boilersuit’ features a detachable, multi-use scarf that encompasses beauty, strength and magneticity through its design highlighting the Pegasus – a beacon of power. Embodying the very characteristics of the Pegasus, the ‘Amelia Boilersuit’ represents an avenue for humankind beyond the physical world to a realm where the spirit can soar without limits and inhibitions.

The versatile collection, inspired by the history of jumpsuits and its objective to offer an all-in-one functional piece, is available in small, medium, and large sizes with aesthetically pleasing and timeless color options ranging from teal and navy to dusty pink and black.

SETTA’s collection is available to order through their official website: www.setta6.com.