Levi’s® Fresh – Naturally Dyed and Inspired by Delicious Fresh Produce

LEVI’S® FRESH – INSPIRED BY FRESH PRODUCE AND NATURALLY DYED FOR SS22

Traditionally, natural based dyes tend to produce more earth-tone colors, but with Levi’s® Fresh, they applied new dyeing methods – from one of three natural sources including non-endangered plants – that were able to produce vibrant, icy shades of peach, lavender, pink, and yellow.

Designed to be worn in monochromatic head-to-toe looks or mixed and matched, the collection features a 551Z Straight Crop jean and a Type II Trucker in all four of the colors. Also included is a soft, oversized anorak with kangaroo pocket, a Levi’s® XX Chino pleated twill short, a Utility High Loose short, a cotton patch pocket chore coat, a calf length denim overall dress, and a lineup of Red Tab Vintage Tees.

To give a nod to the 1970s Fresh Produce collection, the whole range includes special tabs featuring various fruits and vegetables, a take on the carrot tabs included on the original.