Epson’s new technology gets GCC families ready to go back to school

Cartridge-free and ultra-low-cost printers deliver up to three years of no additional cost.

DUBAI, United Arab Emirates — 17 August 2022: As families across the GCC prepare to return to school, parents and students are keen to invest in cost-saving and hassle-free, mobile-enabled technology experiences.  

According to Google MENA’s back-to-school insights, ‘quality’ is the number one decision driver for families doing back to school (BTS) shopping, followed closely by ‘price,’ and Epson’s EcoTank printers deliver in both of these key areas.[1]

To help families manage their BTS budgets, the purchase of selected Epson EcoTank printers includes a warranty, paper supplies and ink for up to three years. Epson’s new solutions help make learning fun and printing easy with a dynamic back-to-school promotion running from 15 August 2022 until stocks last.

Google MENA’s research also shows that demand for electronics during the BTS period is growing exponentially (more than 50 percent year-on-year), as technology (including at-home printing) becomes even more integral to education in the region. 

“The hybrid learning trend of the last two years has meant that families consider a reliable, fast and cost-effective printer at home to be part of their educational tool set.  Epson has met this new reality with a strategy for parents to manage printing costs by delivering ink that lasts up to three years, alongside paper and ease of printing – all of which help reduce the stress of the back to school experience,” said Frank Oliveira, consumer sales head, Epson Middle East.

EcoTank L3210/L3211 Printer (AED 639)

Avoid ink spills with Epson’s EcoTank L3210 home ink tank printer with ultra-high-capacity ink tanks and no cartridges to replace. This 3-in-1 A4 colour printer is ideal for anyone looking to print high-quality prints at an incredibly low cost per page. It features a 100-sheet rear paper tray, borderless photo printing, and print speeds of up to 10 pages per minute.

EcoTank L3256 Printer (AED 699)

The Epson L3256 EcoTank is an A4 multifunction printer, helping families speed through a variety of tasks with ease. With no cartridges to replace, the printer is easy for households to use. For households that have many printing needs within a compact space, this sleek printer is a perfect fit.

EcoTank L4260 Printer (AED 995)

Enjoy business quality wireless printing with this multifunction double-sided inkjet printer and LCD screen. Epson’s EcoTank L4260 is perfect for anyone looking for high-quality laser-like document printing at a low cost per page, and print speeds of up to 10.5 pages per minute.

EcoTank L3251 Printer (AED 699)

Epson’s home ink tank printer, L3251, is an A4 colour printer which enables economical printing at home. With a modern design and an exclusive blue panel, this printer can not only complement interior space, but also delivers easy and cost-effective printing with mess-free refills, wireless printing, and borderless photo prints.

The new range of Epson EcoTank printers include the Epson Smart Panel app, allowing users to control your printer from a smart device. Whether families need to print documents and photos, set up, monitor or troubleshoot, Smart Panel enables it all from a phone or tablet. Customers also receive a complimentary paper bundle (perceived value of AED 80) on printers purchased during this back-to-school promotion.

All prices mentioned are recommended retail prices which are subject to change.

[1] https://www.thinkwithgoogle.com/intl/en-145/consumer-insights/consumer-trends/back-school-mena-insights-2020/