Sri Lanka’s Biggest Fashion Chain, NOLIMIT, Now Opens its Doors at Al Ghurair Centre, Dubai.

 Sri Lanka’s Biggest Fashion Chain, NOLIMIT, Now Opens its Doors at Al Ghurair Centre, Dubai.

NOLIMIT, one of Sri Lanka’s biggest fashion retail chains, aims to break all limits to the fashion choices and trend sets in the U.A.E. Catering to segments that include men, women, and children’s apparel, the brand has creatively fused fashion, work life and affordability within one’s grasp in the ever-dynamic environment of regional economics today. The company’s store opening will take place on 17th September in the revamped Al Ghurair Centre in the UAE.

The brand was designed and launched in 1992 by Mr. N.L.M Mubarack (Founder and Chairman) in the hopes to expand globally. In his words – “The dream is to grow and expand in this ever-changing environment.  We have redefined the way we do business, keeping employees and customers at its core. In Sri Lanka, we have won the ‘Great Place to Work’ award for three consecutive years in a row. We also have won the Retail Excellence Award for Customer Loyalty. We hope to bring this wealth of knowledge and expertise through our first store to the shores of U.A.E.”

NOLIMIT is the one-stop fashion destination for the entire family.  Now it is crossing borders to reach the international markets. The chain plans to open at least three new stores within the coming years. This fresh inflow of investments will create exciting employment opportunities in the local market. Fresh perspectives in fashion, affordability, expertise is what the U.A.E. could benefit.

Spearheading this global expansion is Mr. Hafiz Mubarack, Managing Director at NOLIMIT.  Mr. Hafiz says, “Dubai, being the Middle Eastern fashion hub, seemed the natural choice for the enterprise’s expansion plans. The ease with which one can do business here is highly commendable and par excellence with global standards. The dream is to grow and expand in the region in the upcoming years.”

Ambitious plans backed by a solid understanding and experience of the business, keeping people and ethical practices are at its core principles. NOLIMIT, like any other company, began small, with a fantastic idea and only two individuals who believed they could succeed. Thirty years later, they now have over two thousand employees, a well-established eCommerce website with a rising online presence, and several outlets across Sri Lanka. The opening of their new store in UAE this September will be a milestone in its expansion goals.

The fashionable apparel ranges from T-shirts, shirts, pants, trousers, jeans, shoes, accessories, and many more items. The fashion chain also strives to make their first store very accessible, therefore the choice of the Al Ghurair Centre. Strategically located in the heart of the bustling city, the store is accessible by train and bus.

The NOLIMIT motto being “Great value big smiles” will focus on efforts in the customer service and experience areas. With a multi-national staff from six different countries, they are equipped to handle all diversity requirements, an approach that is at the very core of the U.A.E. cultural experience. NOLIMIT is a household, go-to fashion brand in Sri Lanka, holding twenty-two stores across the length and breadth of the country. The brand has consistently delivered high quality fashion products and hopes to replicate its successful business mantra in the U.A.E.

The first store at Al Ghurair Centre will open its doors on the 17th of September at 4pm. A One-Day-Only opening Sale of Flat 25% on everything in-store is a way of thanking the people of U.A.E. for this warm welcome.


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