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vivo Becomes the Official Sponsor and the Official Smartphone of the FIFA World Cup Qatar 2022™
Dubai, October 2022 – vivo, a global leading technology company, has announced today that it has become the Official Smartphone and the only Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022TM.
As the exclusive official smartphone sponsor of the FIFA World Cup Qatar 2022™, vivo will connect international football fans, who are as passionate about the beautiful game as vivo is, through its GCC smartphone popular series’, the X and V capturing glorious moments.
During the FIFA World Cup Qatar 2022™, vivo will provide industry-leading flagship smartphones to FIFA World Cup staff to complete preparations with cutting-edge technologies and boost successful holding of the World Cup.
Together, with FIFA World Cup Qatar 2022™’s expected global audience of 5 billion and over 400 million active vivo users worldwide, vivo and FIFA are looking forward to connecting with audiences worldwide through the shared passion of football.
In 2017, vivo signed a six-year sponsorship agreement with FIFA, and this year’s event in Qatar will be the second World Cup vivo has sponsored after having done the FIFA Confederations Cup 2017TM, the FIFA World Cup Russia 2018TM and the FIFA Arab Cup Qatar 2021TM. For football events, vivo also sponsored the UEFA EURO 2020™. vivo remains committed to supporting the development of football through its various football sponsorships.
vivo started its globalization journey in 2014 and now covers more than 60 countries and regions across the globe, including the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Yemen, Iraq, Lebanon, and Jordan. The company has always adhered to consumer orientation and is committed to using innovative technology to provide excellent smartphones and other products for users around the world.
Through the 2022 sponsorship, vivo will play an integral role in helping FIFA host an open and inclusive event for people around the world. As the only Official Sponsor of FIFA World Cup Qatar 2022TM in the smartphone industry, vivo would like to invite global users and football fans to record wonderful moments to spread happiness among family and friends.
“Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar,” said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo.
vivo will also launch the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022™ to celebrate the event. Through this campaign, vivo hopes to recreate beautiful moments and show the courage of people who tackle challenges head-on. It is believed this campaign will give people across the globe the power to express themselves through their love of football and the FIFA World Cup Qatar 2022™.
vivo’s recently launched V25 series, comprising of the V25 and V25 Pro that boasts world class photography, gaming and battery capabilities, will be the hero products for its campaigns in the MENA region.
