DUBAI SUMMER SURPRISES: GET EVEN MORE FOR YOUR LOYALTY WHEN YOU SHOP THIS SUMMER

Dubai, United Arab Emirates, 20 July 2023

Dubai Summer Surprises, which runs until 3 September, is much more than just a superb opportunity to scoop a bargain, experience a show, or try a new restaurant. For shoppers, showing loyalty to some of your favorite brands can also unlock unbeatable bargains, increase your rewards, and even give you more chances to win throughout the summer season.

One of the best ways to make the most of the UAE’s favorite summer festival is to enroll in one – or all – of the loyalty points programs on offer across the city’s retailers. From the chance to get exclusive membership benefits on retail purchases to cash-back incentives and special competition prize draws – signing up to get more benefits from everyday purchases can unlock a whole new world of rewards in Dubai.

LOYALTY PAYS

This season, the savviest of shoppers will be sure to sign up for the major loyalty and rewards programs on offer in the city. Some of the best-known and best-loved programs are SHARE which rewards shoppers at Majid Al Futtaim Malls like Mall of the Emirates and City Centres; Blue, which gives you more when shopping at 16 Al Futtaim brands including Marks & Spencer and IKEA; Aura, which gives the extra value at more than 70 Alshaya Group brands including H&M and Bath & Body Works; and Club Apparel, for added value when shopping at more than 75 Apparel Group brands, including Aldo and Nine West.

And for those shoppers who love a little bit of luxury, Amber gives a little extra on purchases at Al Tayer brands including Harvey Nichols and Bloomingdale’s; while MUSE means making more from purchases made across Chalhoub Group’s 40-plus brands, including the likes of Kenzo and L’Occitane. 

EXTRA REWARDS OVER THE LONG WEEKEND

There’s also an exciting promotion for loyalty program members who want to make the most of this weekend’s shopping trips.

From 21 to 23 July the ‘Hey! Aura’s promotion allows members to use the Aura MENA app to triple their points when making an easy check-out of five items or more in each participating store. Each shopper will also be entered into an exclusive prize draw where five lucky winners will each win one million Aura points, worth a whopping AED20,000 each. This deal is applicable across all Alshaya Group brands in Dubai, with the exception of Starbucks.

This weekend is also the last chance for members of the Majid Al Futtaim SHARE Rewards program to take advantage of the DSS SHARE Summer Rewards promotion across the Mall of the Emirates, City Centre Deira, and City Centre Mirdif. This means not just the chance to get cashback on purchases, but also the opportunity to increase SHARE points from 2 x to up to  40 x their value on all purchases until 23 July.

And with the ‘Unforgettable Summer with Blue’ shop and win offers, visitors to Dubai Festival City Mall have the chance to win a huge 1 million Blue Rewards points every week during Dubai Summer Surprises.

These exclusive member offers are in addition to a huge range of DSS offers throughout the festival season. These deals can range from 10 percent to 75 percent off across items at more than 3,000 retail outlets across Dubai.

LIFE-CHANGING PRIZES

One of the most rewarding aspects of DSS is having the opportunity to transform everyday purchases into once-in-a-lifetime prizes. By shopping at participating Dubai Shopping Malls Group (DSMG) community malls, visitors can be in with a chance of driving home in a Nissan or Infinity car, with six lucky winners selected from six separate raffle prize draws.

Or, on a shopping trip to any of the participating malls in the Dubai Summer Surprises Raffle Campaign 2023, there’s the opportunity to drive away with a brand-new Nissan X-Trail 2023. And why not take a trip to Mercato Shopping Mall or Town Centre to be eligible to enter a draw and stand a chance to win the latest Cadillac Escalade Sport 2023, valued at an amazing AED 491,000.

All summer long, Idealz offers the opportunity to win fantastic prizes. By spending AED 40 on the Idealz mobile app or website www.idealz.com until 30 September, you could be eligible to win a staggering AED 1 million in cash. For a chance to win the DSS Grand Prize of AED 2.5 million in cash, simply spend AED 60, and you’ll be entered into the draw. But it doesn’t stop there – until 15 October, shoppers also have the exciting chance to win a dream apartment in Dubai for just AED 25.

Meanwhile, anything bought from the Idealz website or app until 30 September will be accompanied by a free ticket into a draw to win a Mercedes-Benz A 200, with tickets also available by shopping for purchases at select petrol stations, ZOOM outlets, and more.

And these aren’t the only opportunities to win exciting prizes during Dubai Summer Surprises. Gold and jewelry enthusiasts can get amazing reductions off making charges on gold jewelry, promotions on diamond and pearl jewelry, gold coins, exclusive gifts, and more with the Glittering City of Gold Jewellery Deals. Until 23 July, this promotion organized by Dubai Jewellery Group runs across 150 jewelry outlets in Dubai and even offers a raffle coupon with every purchase of AED 1,000, giving 20 lucky winners the chance to take home an AED 5,000 voucher, making a grand total of AED 100,000 in jewelry vouchers to be won.

While loyalty programs and making everyday purchases can reveal some exciting surprises throughout the summer season, there is a lot more to DSS than just shopping. Right the way through until 3 September, a full calendar of events is lined up bringing an added dimension to 67 days of summer in the UAE.

Enjoy the ultimate summer extravaganza filled with incredible surprises, unmissable retail offers, diverse culinary delights, and endless entertainment during Dubai Summer Surprises until 3 September. For more information, visit @CelebrateDubai and @StyledByDubai on social media channels, and www.mydss.ae.

Dubai Summer Surprises is supported by key sponsor RAKBANK MasterCard and Strategic partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Seef, Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Bluewaters, Citywalk, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Nakheel Malls (Ibn Battuta Mall, Nakheel Mall, Dragon Mart 2, Palm West Beach and The View), The Beach and The Outlet Village.