SHISEIDO Announces Anne Hathaway as the New VITAL PERFECTION Global Ambassador

This new partnership will convey VITAL PERFECTION’s vision “Potential Has No Age” to the world.

Shiseido Company, Limited (“Shiseido”) today announces its global partnership with Academy Award winning actor and fashion icon Anne Hathaway for VITAL PERFECTION, Shiseido’s leading age-defying skincare series powered by research on skin’s inner potential.

Hathaway’s authenticity is loved across the globe, and her timeless elegance, combined with her dedicated work with the UN and other charitable work[i]  reflect a deep strength. Through her work, we have witnessed an inspiring woman who encourages us to reach our inner potential to create a better world.