With target of $7.2M… Malaysian FGV attracted huge customers and launched new products during Gulfood 2024
KUALA LUMPUR
FGV Holdings Berhad (FGV), Malaysia’s premier food and agri-business company has successfully concluded its participation at Gulfood 2024, held at Dubai World Trade Centre from 19th to 23rd February. This year, FGV’s participation served as a strategic move to further solidify its presence in the global food market, aligning with its vision of delivering sustainable food and agriproducts to the world.
Dato’ Nazrul Mansor, Group Chief Executive Officer of FGV said: “Collaborating with the Malaysia External Trade Development Corporation (MATRADE), FGV showcased its diverse offerings at the Malaysia pavilion. FGV showcased its extensive food portfolio, offering visitors samples of its popular brands like SAJI, ADELA, and SERI PELANGI. Additionally, fresh produce such as MD2 pineapples and ready-to-drink juices under the Ladang’57 label and refined sugar products under the Gula Prai brand were also presented. The Group target approximately an additional USD7.2 million in potential sales value arising from participation in Gulfood 2024, with a significant focus on refined and liquid sugar, cooking oil, shortening, margarine, sweetened and evaporated creamer, as well as MD2 pineapple and ready-to-drink juice”.
“FGV’s participation at Gulfood 2024 was a resounding success. The positive feedback and strong inquiries received further solidify our commitment to the MENA region and demonstrate the growing demand for our high-quality products. We remain steadfast in our pursuit of sustainable practices and delivering exceptional value to our customers worldwide”. He added.
Dato Mansor explained:” Capitalising on the growing demand, FGV strategically launched its SAJI Sweetened and Evaporated Creamers, aiming to expand its customer base in the MENA region. Currently, FGV’s export products are sold in packed sizes to international traders and direct buyers, and FGV currently operates in 9 countries across Asia, the Middle East, North America, and Europe. Gulfood 2024, one of the world’s largest food and beverage exhibitions, welcomed over 5,000 companies, offering a valuable platform for FGV to connect with industry players and showcase its commitment to the global food market”.
Dato gave more details about the targets, capacity and products of FGV Holdings Berhad (FGV) and said that (FGV) is a leading global agribusiness company based in Malaysia and is one of the largest producers of Crude Palm Oil (CPO) in the world. FGV’s operations span across 9 countries in Asia, the Middle East, North America and Europe, and are focused on six main divisions namely Plantations, Oils & Fats, Sugar, Logistics & Support, Integrated Farming as well as Consumer Products.
He added:” As the Group’s core business, the Plantation Sector has an integrated palm value chain for upstream, processing and downstream activities. FGV also owns one of the largest vegetable oil tank & storage facilities in the world, and is a leading producer of refined sugar in Malaysia”.
“FGV embarked on intensive integrated farming activities via its business units for cash crops, paddy & rice, animal nutrition & protein, livestock and dairy farms. The Group is also a well-known FMCG player in Malaysia with various consumer food product brands such as SAJI, ADELA, SERI PELANGI, GULA PRAI, LADANG’57 and BRIGHT COW, and with a workforce of more than 45,000 people, FGV aims to champion sustainable food and agricultural products to the world. He confirmed.
