Discover elegant and affordable styles perfect for celebrating Eid with loved ones

Dubai, UAE, May 29, 2024 — Max Fashion, the region’s leading value fashion brand, is thrilled to announce the launch of its highly anticipated Eid collection, coinciding with a momentous milestone—20 years of delivering stylish, affordable fashion to customers across the Middle East. This significant celebration marks two decades of unwavering commitment to providing the latest trends and high-quality fashion at unbeatable prices, making Max Fashion a household name and a go-to destination for fashion enthusiasts.

Since its inception in 2004, Max Fashion has grown from a local retailer to a regional powerhouse, boasting over 650 stores across 19 countries. The brand’s success can be attributed to its consistent focus on trendsetting designs, exceptional quality, and value pricing. Max Fashion’s journey over the past two decades has been characterised by continuous adaptation to the evolving fashion landscape and customer preferences, ensuring that it remains at the forefront of the industry.

“Over the past 20 years, Max Fashion has become a cornerstone of the Middle East’s fashion landscape. This journey has been marked by unwavering dedication to quality, innovation, and understanding the unique preferences of our diverse customer base. As we celebrate this significant milestone, we reflect on our commitment to delivering exceptional value and staying ahead of fashion trends. Max Fashion’s evolution is a testament to our team’s hard work, our loyal customers’ trust, and our vision for the future of fashion in the region,” said Kabir Lumba, Group CEO, Landmark Retail.

“We are incredibly excited to launch our new Eid collection, which beautifully blends tradition with contemporary style. This collection embodies the essence of Eid, offering elegant and sophisticated pieces that cater to the diverse tastes of our customers. Our goal is to ensure that every customer can celebrate Eid in style, comfort, and elegance. This collection is a true reflection of our commitment to providing trendy, high-quality, and affordable fashion,” said Fredrik Olson, CEO, Max Fashion.

This year’s Eid collection features a harmonious blend of traditional and modern designs, catering to customers’ needs and ensuring that there is something for everyone. Women can indulge in the timeless elegance of embellished kaftans and vibrant jewel-toned dresses, each piece meticulously crafted to exude grace and sophistication. Men, on the other hand, can enjoy sophisticated, tailored outfits perfect for festive gatherings, designed to provide both style and comfort. The kids’ collection is equally delightful, with adorable lace dresses for girls and smart casual sets for boys, allowing families to celebrate Eid in coordinated style.

“Max Fashion’s journey over the past two decades has been nothing short of remarkable. As a brand, we have always been driven by our core values of style, affordability, and accessibility. Our ability to adapt to the ever-changing fashion landscape and meet the evolving needs of our customers has been key to our success. The launch of our new Eid collection is a celebration of our dedication to delivering exceptional fashion experiences. We are proud to have become a trusted name in value fashion, and we look forward to continuing our journey of inspiring and delighting customers with every collection we create. Max Fashion’s 20-year milestone is a celebration of not just our past achievements, but also our future ambitions,” said Haroon Rasheed, Senior Head Marketing, Landmark Group.

Customers are invited to explore the new Eid collection at Max Fashion stores across the region or shop online at With a steadfast focus on style, quality, and affordability, Max Fashion continues to inspire and delight fashion enthusiasts, making it easy for everyone to celebrate Eid and this remarkable 20-year milestone with us.